In the online arena it is so easy for people to appear to be virtual overnight successes. You see someone who seems to be starting new and a few months later they are saying they are making 6-figures. Now, I’m not calling anyone out or saying that people who say things along those lines are outright lying. What I am saying, is that most of the time, there is a lot of hidden work up to that point. You don’t know about the 3 failed prior businesses, or the two years they really put into the launch.
Starting out as an entrepreneur is hard, there is a huge learning curve, and if you are doing it on a budget, it’s going to take you a while to see growth and get all your pieces in place. This is the reality, you either pay someone to do it or you have to take the time to learn to do it yourself. So someone who can pay to have many of the pieces put in place for them will probably see growth faster.
The person you see who “seems” to be doing it all, didn’t start doing it all overnight. I like to call this one the Beyonce fallacy. You know the popular, “ we all have the same 24 hours as Beyonce”. Well…sure but again she didn’t start out doing all the things with her career. She had to build where she is and she also has the money to pay a ton of people to do many of the things associated with her many endeavors. So really Beyonce has 24 hours X # of people she employs x work hours of said employees. So let’s just say she has 10 employees that work 40 hours a week so that is 400 hours in a week. If you worked 24 hours a day for 7 days (which you can’t) you would only be able to come up with 168 hours a week. So her one week would be almost 2.5 weeks for you and again even that is not realistic because again you can’t work 24 hours. The point is that people who seem to be doing it all, usually have a lot of help. Help is a good thing but it usually takes money, so the you can’t compare yourself as a budding solopreneur to brands who have a lot of hidden (or not so hidden) support.
Everyone starts somewhere, and it takes time. Very few people get lucky enough to just have something take off the first month they start it…and even when that happens the “start” date is usually when they went public…not when they started building that idea. It’s easier said than done, but don’t let other people’s success be a marker for your success or lack thereof. Set your own goals, and let those be your focus and markers for your business. Stop comparing yourself to people who have been at it longer. If this is the first time you are trying to start a business 100% on your own, then you are basically like a baby. You have to learn SO many things you never knew or encountered before. When comparing yourself to someone who has already started a business you are basically saying that baby is a failure or slacker because it can’t do what that 5-year-old can do. Now, who is going to say that! So next time you find yourself feeling inadequate, think about comparing a baby to a 5-year-old…for reals!
Set goals, but be realistic and don’t set your expectations on an illusion. Do look for support where you can and support others. You’ve got to put in the work, and it’s not easy, but you can do it. A great place to find support, and learn from other entrepreneurs are Facebook Groups. There are a ton of entrepreneurial, freelance, and business groups out there. One of my personal favorites, is the Being Boss group. There are always quality discussions happening in this group. For more Facebook Group suggestions and many other tips on using Facebook to promote your business, check out this board:
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Where do you go to find support as an entrepreneur?