Is your website working as hard as you are for your business? Below are 4 areas to make sure your website is working as hard as you are.
Check that your home, sales and about page is up-to-date. Using Google Analytics check your most visited pages and make sure they are all up-to-date. Check that your links work and that the information is correct.
Social Media Buttons
Check all your social media buttons to make sure they actually link. You would be SHOCKED at how many websites I come across and their social media buttons do not work. Make sure to check all your buttons, I think some people forget that their website template might have social media in the footer or other areas. Just double check, PLEASE 🙂
When was the last time you evaluated the services and/or products you offer? Ask yourself the following:
What are your best sellers?
Can you promote those more? or Can you make a similar but different offering?
Why is this your best seller?
If you have an offering that is not selling consider getting rid of that option. It is better to focus your efforts on offerings that are working for you then to spread yourself too thin.
Do you need to raise your prices?
One indication that you should consider raising your prices is if your demand exceeds your supply. If you are a service provider and you aren’t making your money goals but can’t take on more work–you need to raise your prices.
Don’t Let Google Block You
Google penalizes sites that have mobile pop-ups that block content.
From the Official Goolge Webmaster’s Blog:
“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.
Here are some examples of techniques that make content less accessible to a user:
Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”
Read more advice about it here:
Are LeadPages and SumoMe PopUps SEO Friendly? by Clapping Dog Media
Google To Start Penalizing Popups by Freeborboleta
Is Your Site Mobile Friendly?
This is old news, but again I still visit sites and they are not mobile friendly, which has been a google ranking factor for a while now. Make sure you have a responsive theme for your webpage.
Learn More About SEO
To learn more about SEO and optimizing your website, I highly recommend following Feuza Dos Reis of Get Found With Fuse…she writes so many good posts all about SEO.
You can also find articles and tips on my SEO Pinterest board:
Capitalize On What’s Popular
Look back on what your most popular blog posts were and use that to guide your editorial calendar, new opt-ins, and what to continue to promote.
Find your most popular posts by going to Google Analytics: Go To Behavior, Site Content, All Pages, and Change the Date Range To Be The Full Year. Now find your 10 most popular blog posts.
Grab the Blog Post Evaluation Workbook in the BHG Library to document your top 10 posts:
Now that you have a list of your popular posts. Ask yourself the following:
Can you expand on your most popular post’s topic?
Can you write a follow-up post, or write a more beginner or more advanced perspective to the topic?
Should you increase your blog posts for your most popular category?
Can you produce an opt-in, product, service around your most popular topics?
Take a little time out to go through this list and make sure your website is doing it’s job.