If you are just getting started with Twitter it may not seem at first glance a great way to make connections because it is so fast paced. This is actually misleading, while a deeper connection might take a little work, because of its faced paced nature it’s a quick way to make that initial contact. It’s like when you keep seeing the same person around (coffeeshop, dining hall in college, park with your kids, etc) you nod at each other, you might exchange hi and then one day you invite them to sit and chat with you. Twitter is that space in the online world! Below are 5 tips to get more out of your Twitter account.
Share A Mix Of Your Content & Other People’s Content
You want to mix sharing your own content with sharing other’s content. By only sharing your content you are:
(A). Missing connecting with people by sharing their content.
(B). Your account is very one dimensional, you are the person at the coffeeshop wearing headphones, with a dark hoodie pulled up, and typing too loudly. You aren’t approachable.
However, you want to make sure your own content is not lost in the other content you are sharing, make sure you don’t have all other people’s tweets/articles and none about you. As a visitor, I want to be able to easily find something of your’s to retweet. I want to get a good impression of who you are or what you offer at any given visit by glancing at your tweets.
If you only share other people’s content, in the coffeeshop, you would be the person who is completely covered by an open newspaper, we know what you like to read but have no idea of anything else about you.
Pin A Tweet
You can “pin” a tweet to the very top of your profile so that tweet stays at the top when someone looks at your feed. I like to think of this as the feature to draw attention, much like you might have a pair of earrings that always get commented on or a T-shirt that draws attention. The pinned tweet is a quick way to tell a visitor this is my specialty, this is something cool I have to offer from my business, or this is a topic I know a lot about. I strongly encourage you to pin a tweet at the top of your profile.
This is how you pin a tweet:
#1. Go to your profile page
#2. Choose a tweet to pin
Now your tweet is pinned.
Tag Others & Retweet
This is the hi, the smile, the nod, the eye contact of the coffeeshop. When you share other people’s content make sure to tag the author (if they are on Twitter). If you are talking about a product/service you are using tag the business owner. This lets them know that you are interested in the topic and that you appreciate their work. Also, they may retweet that tweet to their followers which means your tweet will be seen by a new audience.
When someone else tags you make sure to say thank you and like the tweet. Also, consider returning the favor and retweet something from their profile as well, if it fits your audience. Retweeting is a great way to start to make a connection. You don’t need to feel like you have to do retweet to retweet like a weird online retweeting duel. Be cool 🙂
This is your chance to get to break the ice, this is like when you are standing in line and you start chatting with the person next to you. Of course it’s a little more structured than that, but you get the idea 🙂 You get to know fellow Twitter peeps by answering questions. You get to see a bit more of the person behind the handle.
Chats can be a great way not only to get to know people better but also to gain new followers. If you are feeling a bit alone in Twitter land, then a chat is a great way to get more involved.
Not sure what chats to join? Well, you are in luck, I have a recommendation to get you started:)
Find Other Chats:
You can also search Twitter using hashtags #chats or a #hashtag of a topic you are interested in.
Not sure about how to join a Twitter chat? Below are two articles that give you tips to get started. But my advice is to just jump in, you will figure it out 🙂
Since Twitter can be fast paced and you might feel overwhelmed keeping up with all those nods and hellos. Lists can be a great way to keep those accounts you know you like to share stuff from, you have been interacting with a lot back and forth, or are people you would like to get to know better on Twitter. Twitter lists can be public or private, so you don’t have to expose your interest. Lists provide a great way to keep up with your favorite peeps on Twitter.
Here is how you make a list:
#1. Click on your profile picture at the top or you can go to your profile to access the list window.
#2. Go to Create List on the right side of your list page.
#3. Name it and decide public or private.
#4. Visit profiles of people you want to add and on the top of their profile use the gear next to the “Follow” button. Then add them to a created list or create a new list from this window.
How do you utilize Twitter in your business?