After years of searching for the perfect planner and NEVER finding THE ONE—there was always something missing. And more often than I care to admit abandoning planners mid-year because my goals had shifted too much. It dawned on me last year, that of course my favorite app for #allthethings, Trello was the planning solution I […]
5 Marketing Mistakes To Avoid In Your Strategy
A strong marketing strategy is key to running a successful and sustainable business. (PERIOD) However, there are a ton of different ways to approach marketing, and I don’t believe there is one perfect way or one ideal strategy. You have to find the strategy that best fits you and your audience (but fair warning a […]
How to Make Sure You Are Marketing Strategically
A marketing strategy does not stand on one or two strategies; it must be strategically aligned. So, what does that mean? One of the big mistakes I see entrepreneurs doing is that they market for the sake of marketing. Their intentions are good but they are missing the fundamentals, and they are focusing on the […]
How To Reset Your Business Strategy Each Quarter
This year, I’m incorporating a planning week at the end of each quarter. For my planning purposes each month is broken down into 4 weeks, and then for week 13 I take a break from content publishing and dedicate week 13 to resetting my business strategy for the next quarter. Below are the steps I take […]