A strong marketing strategy is key to running a successful and sustainable business. (PERIOD) However, there are a ton of different ways to approach marketing, and I don’t believe there is one perfect way or one ideal strategy. You have to find the strategy that best fits you and your audience (but fair warning a […]
Marketing your business is a grind that never stops, seriously. Even people who say, “I don’t market my business” most likely are getting their clients from networking/referrals which I count as marketing. (psst it totally counts) The backbone of any business, is to develop systems that make your day-to-day operations easier. Got Systems? Why Your […]
One big source of overwhelm for business owners is their marketing strategy. In the online space we are constantly bombarded with SHOULDS, MUSTS, and PROMISES that can keep your head spinning and your strategy fragmented. When you are approaching your marketing strategy keep these 5 things in mind to help keep you focused and sane! […]
A marketing strategy does not stand on one or two strategies; it must be strategically aligned. So, what does that mean? One of the big mistakes I see entrepreneurs doing is that they market for the sake of marketing. Their intentions are good but they are missing the fundamentals, and they are focusing on the […]