Your inbox can be a scary place, you turn your attention from it for a minute and suddenly it’s bursting at the seams. Unless you are ruthless with unsubscribing or your email address is under lock and key, then I bet you get a wide range of emails. Most of those not needing any kind […]
Every 3 to 6 months you should do a sweep of your email list and clean up subscribers who are not opening your emails. These inactive subscribers are also referred to as cold subscribers. Exactly how your email marketing service will define cold subscribers will vary. ConvertKit defines cold subscribers as: We define cold subscribers as […]