When you start your business, you want to get the word out and start marketing as soon as possible, but I want to make sure you are marketing strategically. You need your marketing strategy to have the below three pieces right way to make sure you are getting the most out of your time. Ultimately […]
Email marketing is one of the most important tools in your business. You should have your email marketing set-up before you invest time in establishing your social media or content strategy. You want people to be able to take that initial step into a relationship with you/your brand as soon as they land on your […]
Approaching a marketing strategy can be confusing, especially when starting it out. I’m breaking down the main components of a marketing strategy and some tips to help you get started with composing your own strategy. Marketing got your head spinning? Let me break it down Click To Tweet Marketing 101: KNOW YOUR AUDIENCE!!! The core […]
Every 3 to 6 months you should do a sweep of your email list and clean up subscribers who are not opening your emails. These inactive subscribers are also referred to as cold subscribers. Exactly how your email marketing service will define cold subscribers will vary. ConvertKit defines cold subscribers as: We define cold subscribers as […]