If you are producing content, I’m going to guess you are investing a lot of time and maybe money into that process. So, you want your content to be making the biggest impact it can to drive traffic to your business. Part of ensuring you are getting the most bang for your time (or money), […]
Why Creating Less Content Is A Smart Marketing Strategy
You don’t need to produce more content; you don’t need to churn out 100s of blog posts to successfully market your business. Yes you need visibility, yes you need to educate your audience, to establish yourself as an expert, but that doesn’t require 3 blog posts a week. I see so many entrepreneurs killing themselves […]
Blogging For Your Business Vs. Blogging As A Business
The line between blogging and business is a very blurred one. You can blog FOR your business, or you can blog AS your business. This is not to say that blogging is not a business. However, the goals of blogging to make money solely from blogging, and blogging to drive customers to YOUR services is […]
How To Get Your Content Strategy Started
Content allows you to share your knowledge with your audience, establish your expertise within your industry, and educate your audience to understand what you offer. Get Your Content Strategy Started In 5 Steps Click To Tweet So let’s get started on what goes into a basic content strategy: STEP 1: Brainstorm Why & How You […]