This is the first in a series I’m offering to my clients, to share their amazing businesses. This series is a small way to support the wonderful women I work with, and share their entrepreneurial spirit. Taking that leap, and going after what you want and growing a business takes so much courage, energy, and time. I love getting to work with women who go after it and this series is a way for me to share their stories. Hopefully you will find them as motivating and inspiring as I have. So without further delay let me introduce Sarah.
Sarah is the girlboss behind Spitfire Scribe, where she spins killer copy for creative entrepreneurs & coaches. Sarah does a great job of bringing out your personality in her copy, how do I know? Sarah helped transform my “Work With Me” page from embarrassing to engaging. She did a great job on making it sound like me and helping me figure out how to get my message across.
Now, let’s get to know a bit more about Sarah and Spitfire Scribe …
Sarah, tell us a little more about what you do.
I offer 1:1 copywriting services for creative entrepreneurs and coaches. My specialty is web copy with personality that also sells (without sounding salesy).
How did you get started with Spitfire Scribe?
It took me awhile to get here! I studied English Writing in college and I knew I always wanted to be a writer, but the idea of being a struggling novelist was not my idea of a good time. After college I worked in a grocery store and a library before starting my entrepreneurial journey selling hand dyed yarns on Etsy.
When I started my first business, I learned everything I could about online business. I really loved learning about marketing and the psychology of why we buy. Once I learned about copywriting as a career path, I knew it was for me.
I’ve found a way to combine my love of writing with the marketing + biz stuff I can’t get enough of. I also love my work because I get to learn so much about different industries and businesses when I work with clients.
What’s one thing you would share with someone seeking a copywriter?
When thinking about working with a copywriter, a lot of entrepreneurs worry the final copy won’t sound like them. It’s a valid concern. It’s so important that your voice comes through in your writing, especially in personal brands where you and your brand are one and the same.
I’d like people to know when they work with me, it’s a very collaborative process. I understand how important it is that the copy feels like it comes from you. My job as a copywriter is to write it how you’d say it. There’s lots of back and forth with feedback and revising, but the end result is copy that truly sounds like you.
Any advice to someone just starting on the entrepreneurial path?
It’s said so much, but you really just need to get out there and do it. As a recovering perfectionist, my biggest obstacle has been my own self doubt. When you’re just starting out, it can be hard to feel confident. It’s ok to feel like that, but you can’t let it hold you back.
What is one tip you can share that would help a fellow entrepreneur struggling with writing copy?
Here’s a quick tip that will help you a ton the next time you’re writing copy. To be a good marketer, you’ve got to be a bit of a spy. Not in a creepy way though! The best way to know your ideal client is by studying her.
For your copy, you’ll definitely want to know the exact words she using when describing the problem you solve. That’s the secret to writing a sales page that makes her think you’re in her head! Not sure where to find this info? Facebook groups and Twitter are my favorite ways to “listen in” on ideal clients.
Start a file to save all the intel you find. Then the next time you sit down to write, you’ll have a swipe file full of insight you can use in your copy.
Want more copy tips, marketing advice, and business inspiration from Sarah? Sign up HERE.
And follow her on Twitter so you don’t miss tweets like this…
— Sarah Anderson (@spitfirecopy) March 23, 2016