You put all this work into writing a powerful, helpful blog post, but then you crap out on actually making the most of your post. You only share it once or twice, you don’t make it easy for fans to share, and you sell yourself short.
Seriously if you aren’t doing these things or keeping them in mind, than why are you spending all that time on writing these posts? Not maximizing shareability and promoting your blog posts, is really wasting all your effort. You are doing a disservice to your business and to your audience. It’s incredibly frustrating when a great blog post is hard to share.
Click to Tweet
I’m reading your article, I’m liking it, and I want to share. Make sharing it to Twitter a no brainer, with a clear click to tweet included in the article. Think about only having to clicking one button to share your post versus trying to figure out what to say about it, typing that out, and finding your twitter handle….SO MUCH WORK 🙁 Do your reader a favor!
There are several ways to include a click to tweet, here are a few resources for the technical side of that:
An Easy Click to Tweet Option Via CoSchedule (this is what I use)
I struggle with the click to tweet a bit, I know some bloggers do it beautifully and integrate it into their posts so smartly. I tend to just stick it in, but having something available to your reader is more important than making it perfect.
THE MOST IMPORTANT THING: Make sure that it is a tweetable length (140 characters), I hate when I click to share and the tweet is too long…drives me crazy. This is totally defeating the purpose of the click to tweet.
Make a Pinterest Friendly Graphic
Yes, even if you don’t use Pinterest, for the love of blogging, make a vertical graphic others can share on Pinterest. This is one of my biggest pet peeves when it comes to blog posts. If you don’t have that graphic, no matter how good the information is, it really does not work on Pinterest. I get so frustrated when I read a very informative blog post and the graphic is not Pinterest friendly, it’s so hard to decide to even bother to save. On top of that, not having that graphic means it’s unlikely to get read and for some Pinterest group board the rules make it unpinnable.
And yes, it takes time to make that extra graphic but blog posts shared on Pinterest have a very long life, much longer than something shared to Twitter, Facebook, or Instagram. The potential of reaching people who otherwise would not find you is much higher on Pinterest, articles are found not only based on followers but also by people just searching for information on that topic.
You can use Canva for free to make graphics, and honestly keeping it simple is fine. Don’t overthink it too much just have something for people to pin. Here are some resources to get started
Also if your blog theme doesn’t work with a vertical graphic showing, that’s not an excuse. You can hide the pinnable image following these instructions:
On more step, make sure your alt title field is filled in appropriately for your pinnable image, this information is pulled to populate your pin’s description. You want this to contain keywords of what the article is about so when people do search, your pin will pop up.
Make Sure You Are Re-Sharing Your Posts
Not everyone subscribes to your blog, and we all aren’t monitoring your social media profiles 24/7. Or guess what, we were not even a follower of yours last week. All these people are missing out on blog posts that could be beneficial to them, when you are only sharing once and forgetting it. Sharing once is a totally waste of those posts.
Develop a system for yourself to repurpose and re-share your blog posts. This should be done across all your social media channels not just Twitter or Pinterest. A few blog posts might not be evergreen content so clearly this won’t apply to those. Resharing on social media increases the chance to catch the eye of new views, and increase the change for those new viewers to share.
Connect Old Posts Within Current Posts
This ties into the prior tip. As audience members, we might not be following you very closely, but we happened to catch this great article that brought us to your page. However, maybe you covered a more basic principle of this subject in your earlier blog writing. Let me know about that because maybe I have more beginner questions that aren’t addressed in this current post. Reference back to your prior posts, let the reader about where they can get more information. AND….
Install A Related Articles Plugin
I’m on your page, I like what I read. Make it easy for me to find what else you have to say on that topic. Make sure to include related articles at the bottom of all your blog posts. You can use a WordPress plugin for this or if you are in Squarespace this is a feature.
Seriously, it should take you like 5 minutes to set up. Mine is not perfect because I’m using the Jetpack plugin and it does not allow you to choose the thumbnail but at least it is there 🙂
Here are a few resources on how to pull related articles:
Hopefully I’ve convinced you to be more proactive about sharing all your wonderful content! Maximizing your blog reach is a good thing for all involved 🙂
Want to keep your sharing organized? Give Trello a try! Grab the template and video to get started.