Let’s talk about consistency and how it plays a role in your business.
Consistency runs deep throughout your business practices and can make a real impact on how your business grows. You can have the best, most perfect strategy in the world, but if you don’t execute it consistently, it won’t do you any good. Consistency plays a role in how you interact with your customers, what you post, what visuals you use, your marketing strategy, your content, and the list goes on. Consistency is what allows you to grow your business; it’s the underlying secret sauce to all your strategy and your day-to-day operations.
How To Maintain Consistency
Consistency starts with you as a business owner, is a reflection of your habits/routines, how you plan and what you schedule to happen. You are the driver of consistency within your business.
While consistency impacts most of your business and you have to adapt strategies and structures to each part, there are some key steps you can use to help yourself maintain consistency.
Get a plan
Consistency starts with a solid plan. It’s a bit hard to be consistent if you don’t have a plan in the first place. It’s important you have a plan that guides your business practices and focus. People tend to get very worked up when faced with developing a plan, but a plan doesn’t have to be something that is complicated or written in stone. It’s ok to start small and not know exactly what you need to be doing. A basic plan is just deciding what your approach will be to a certain area of your business. For example, it’s as easy as saying you will post 3 times each day to Facebook and that’s your plan with Facebook. You have to start somewhere to get plans in place; you can make them as complicated as you want later. 🙂
The best way to plan and then stay consistent is: Don’t overwhelm yourself. Start smaller and build up.
No matter what you have heard or you think the correct strategy is (post 3 times a week to drive traffic, 40 pins a day to grow Pinterest, do a video every day) it’s SO much more effective to do what you can do consistently than hitting some number. It’s not effective for you to burn yourself out writing 3 blog posts a week and then not post for a month, or even writing 3 blog posts a week and not promoting them because you don’t have time.
You have to be super-honest with yourself and what you have time for. DO NOT SPREAD YOURSELF TOO THIN. Evaluate and prioritize, what is working and what strategies can you consistently execute.
Want a simple focused plan to help you bring consistency to your marketing strategy? Let me help! Sign-up below and get your Simplified Marketing Plan started.
Download the workbook, watch the video for each section as I walk you through crafting an example plan and for my Trello fans, there is a template board that mirrors the workbook to help you organize your strategy.
Make Your Plan Actionable
Once you have developed a plan, bring it to life. You deciding to post 3 times a day to Facebook is a great start, but it’s pretty useless unless it’s put into action. Create schedules that will support your plan, make to-do lists, and track your progress. Executing a plan is as simple as scheduling, and building habits/routines to do what you plan. I know it sounds crazy simple, but it kind of is.
You have to make time to follow your plan and then you have to do what you say you are going to do. (drop mic)
Create processes and systems
The third piece of consistency is to build in systems and processes that support you being consistent. These are things as simple as a checklist to more complicated systems such as CRM software (customer relationship management). Having systems and processes in place allows you do things without missing a step, they provide the structure you need to stay consistent. It might be investing in a social media scheduler that will automatically post those Facebook posts for you or making sure each client gets a welcome email.
If you try to do this for each area of your business all at once, yes it can seem very overwhelming, but just like establishing a plan you can start small and simple. Don’t overwhelm yourself. Start smaller and build up.
✨Your Action Step✨
❏ Pick just ONE area you know you can improve consistency for and figure out how to do that, make a plan and take action.
A Word Of Warning
And like with most things, consistency not excluded, there can be too much of a good thing: Consistency should not turn into compliancy. While consistency is a good thing, you also need to be flexible and always, always, be evaluating and learning.
Building consistency and then evaluating effectiveness is WAY more important than following the generic advice you read somewhere or trying to do all the things. Trust in your own processes and learn from doing.
Consistency is not about never making changes. And it’s also not about freaking out because you missed a week of Facebook posts or something else. You are allowed to take a step back and evaluate strategies or put your focus somewhere else. Just remember, it’s not about what you do some of the time it’s about what you do most of the time.
My Secret Formula To Consistent & Successful Business Practices
Get A Plan + Take Action + Get Support + Evaluate + Adjustment Accordingly (rinse and repeat)
At face value, it seems simple, but as they say, the devil is in the details. There is so much that can go on between these seemly simple steps. We let ourselves get stuck in these stages. We get stuck planning and never take action, we start to take action and it gets hard because we forgot to go to step 3, we keep doing the same thing but then we don’t see results so we give up instead of evaluating and learning why it’s not working, we get comfortable and we forget that to grow we have to keep changing and doing things that scare us.
BUT the more you do these steps, the stronger you become, you get used to it, and you build structures/routines/habits that ensure you keep growing and support you while you do.
And let me tell you a secret, I’ve been stuck in these stages with the above hang-ups more times than I want to admit. It’s hard in business when you can see clearly those cracks and missteps for clients, but you can’t tell when you are letting them suck you in. I bet tons of you follow a similar structure even when you work with clients (make a plan, put it in place, evaluate it, and adjust) but you don’t apply it to your day-to-day operations.
Did you read this and get super frustrated because you can relate to how simple yet REALLY REALLY hard it can be?
Then I need you to know it’s
#1. super common
#2. not as simple as it seems (b/c our brains like to F with us)
#3. something I can help with.
I have a variety of packages all geared towards giving you the consistency and structure your business needs! Check them out!