Do you participate in Facebook groups as part of building your business? Then you are using Facebook as a social media channel, and you need to make sure you are not missing out on clients and connections because you don’t see Facebook as part of your social media strategy.
I’m the first to admit I’m not the biggest fan of Facebook, or put that much time into promoting my business page. However, I am a member of several Facebook Groups, that are a great way to make connections with other entrepreneurs and potential clients. The thing about making connections in Facebook Groups is that the first contact to learning more about your business is through your Facebook page. I’m shocked at how many fellow entrepreneurs I’ve wanted to learn more about and I’ve come to a complete stop at their personal profile. I have no way of finding out about their business because they don’t have #1 or they didn’t do #2. It’s totally fine if you aren’t focused on building your “likes” for your business page, but please please if you are in any way using Facebook for your business you need to make the most of that first impression and let people know where you are active.
#1. Facebook Business Page
Ok, I feel like I’m cheating with this one, but you have to have a business Facebook page to do #2 on the list.
#2. Personal Profile Linked To Your Business Page
If you are looking to make business contacts by participating in Facebook Groups, then PLEASE PLEASE for the love of business, make sure to have your personal profile linked to your business page. There has been so many times in Facebook Groups that I’ve wanted to find out more about a member’s business and have no way of finding what business they represent. It’s such a lose of a connection. Here is an article and here is a video to walk you through it.
PLEASE NOTE : When adding your business page to your work information, you must choose to show this publicly!!
#3. Social Media Integration Apps/Woobox: let your audience find you elsewhere.
Speaking of connections, maybe Facebook is not your social media channel of focus, and that is ok. But let people who show up to your page find where you are active. Do this by installing apps on your business page. There are multiple services and ways to do this, I just used WooBox to set mine up and it was quick, easy, and free. If you want to get more advanced with it, more power to you 🙂 If you want to learn how to do it via Woobox, here you go.
Switch the order of your top tabs, my using the manage tabs option. Do you really need potential clients browsing your uploaded photos? Or would you rather direct them towards something a bit more engaging. Side Note: you might want them looking through your uploaded photos if you are actively uploading photos of products 🙂 Just think about what you want someone to find on your page when it is their first visit.
#4. Regular Updates
Nothing makes me more nervous than when I check out someone’s page and the last update was 6 months ago. Especially for a location based business. You can easily update your page by scheduling in posts (Buffer, Hootsuite, Facebook itself, and more). Just make sure it look like you are still in business. You don’t want potential customers to wonder about how active your business is, if this is their first point of contact.
#5. Call to Action
Take advantage of the call to action button at the top of your profile. The button is there, so make it connect to an action you want a visitor to take. At the very least make sure it is a call to action that makes sense for what you are representing 🙂
Set up Facebook Authorship, this gives your post links a bit more information. It allows readers to directly like your page or use your call to action from your blog post link you have shared. See the example below the first one, is before setting up authorship the second one is after. Follow the steps in this article to get it set up.
Of course there are MANY MANY MORE ways to utilize Facebook to promote your business…you can find more helpful tips & tricks for making the most out of Facebook by following this board:
Bottom line is if you are at all spending time in Facebook Groups, please just make sure your page is doing it’s job in promoting you and sending the message you want to send.
How do you utilize Facebook in your business?