I’m so excited to have Brogan Micallef sharing her 4 step process to make content creation a breeze!!
Brogan Micallef is a Content-Lovin’, Science + Sci-Fi Obsessed, Jane-Austen fangirl and proud of it! She helps entrepreneurs get their message out to those who need it most (minus the time-sucking procrastination, self-sabotage and comparisonitis).
Through her 1:1 services, digital products, blog + her Inner Circle program she’s here to remind you that when it comes to content, connection beats attention. (Because communication isn’t leaving 2 emojis on Instagram or sending salesy PMs. Your message is worth more than that.)
Learn how to get your message to those who need it most (and have a blast doing it) at broganmicallef.com.
Now, let’s get down to making your content creation process much easier…
Does any of this sound familiar?
- Your content is never “good enough” (no matter how long you spend editing it)
- You’re completely frustrated with the amount of content you “need” to create
- You’re overwhelmed by all your options (Facebook, Instagram, webinars, blogging, newsletters, oh my!)
If creating content feels like it’s all too hard, you don’t have enough time, and it’s taking your attention away from other areas of your biz, then it’s time for an intervention, my friend.
Yep. This is your Content Intervention.
Let me say this: creating content doesn’t have to be hard, soul-destroying and time-sucking. It can be fulfilling and fun – while still serving your peeps. (Promise.)
What you need is a system for creating content so that you’re not continually reinventing the wheel. And so that you’re not completely overwhelmed, end up with a chronic case of procrastination and never get started. (Been there, done that.)
So grab a cup of your fav drink, find a notebook and pen, open a new document and let’s get started!
1. Pick your main themes
Why content themes? Ironically, narrowing your focus will actually help you come up with more ideas. (Trust me on this.)
If you think about your niche, you can probably break your content topics into a few major themes. For example, say you’re a life coach that helps entrepreneurs recover from burnout. Most of your content could fall into the following themes:
- Making self care easy
- Goal setting / planning / how to structure your day
- Simple systems
Sure. There’s probably a million things that you could write and talk about. But the point here is to narrow things down a little bit (aim for 3-4 themes). Getting clear on the MOST important subjects to write about will help give your content focus and make it easier for you to create it (since you have a roadmap of sorts to follow).
2. Brainstorm topic ideas under each theme
Now that you’ve got your 3-4 themes, it’s time to brainstorm topics for each one. How many topics you’ll need depends on how often you’ll be publishing content (remember to include your blog, newsletter and social media, plus any content upgrades, ebooks, PDFs, guides, courses, etc. tht you plan to create).
So, continuing on with our life coach example, under the goal setting / planning / how to structure your day theme we could have the following topics:
- My favourite day planners (of all time)
- How to set goals when you hate setting goals
- How to set good, better, best goals (and why this approach works a treat)
- Setting up your day for success (here’s a behind-the-scenes look of how mine looks)
- Why morning and evening routines are crucial to your success
- How to get your to-do list done (consistently)
Quick note: You can totally add a few wildcard topics or ideas to your content calendar. Don’t feel like you have to follow your schedule religiously – if inspiration strikes or you get asked an awesome question that you’d love to address, then shuffle your calendar around and add it in. Like they say in Pirates of the Caribbean: These aren’t rules. They’re more like guidelines.
3. Decide what kind of content you love to create
Nothing will tire you out faster than doing work you hate. If it’s not fun for you, you’ll give it up. And your peeps will feel that you aren’t 100% into it.
What you can achieve depends on the resources you have available. This is where you look to your:
And NOT to what everyone else is doing.
You also want to have a look at the amount of time you can (realistically) allocate to content creation. Maybe you’re someone who actually LOVES video and can film them with ease… but it takes you 2 days to write a single blog post (+ another day to edit it). In your case, it makes sense for you to do video.
And what about support? Are you on a single-woman mission? Or do you have a VA or team members? This will influence how much you can achieve in a set amount of time.
The key here: Don’t try to do #allthethings at the same time (and I’m speaking from experience here!). Pick what brings you joy and save your sanity. It’ll pay off in the long run.
4. Map everything out in Asana (or your fav digital or paper planner)
Ok! Now we want to systematise this thing!
This process will work for any form of content but for the purposes of this example, we’ll stick to a written blog post.
Step One: First you’ll need to brainstorm all the tasks associated with creating a post, including a plan for social media promotion, and save it as a template in Asana or Trello. (It’s easier to do this while you’re in the middle of writing a post.)
Step Two: Next, create a rough blog post template to work from (I do this as a Google Doc).
You can be as strict or as flexible as you need. I tend to keep my template pretty flexible. However, I always use Alexandra Franzen’s FEEL / KNOW / DO exercise before I write *anything* (here’s an explanation of the exercise + a few more great ones to try).
And if you’re looking for a more structured blog post template, Michael Hyatt has two great posts here and here.
Step Three: Break up the writing process into smaller sections. Don’t just have a task in Asana that says “ Write blog post”. (Dude, that’s overwhelming and you’ll procrastinate like crazy.) And, if applicable, allocate responsibilities.
- Brainstorm (do this with pen and paper if possible)
- Outline (now move to a word doc)
- Write the first draft
- Leave it
- Edit your draft
- Leave it
- Check your final version
- Source photos and create graphics. (Or hand it over to your VA.)
- Set it up in WordPress / Squarespace. (Or hand it over to your VA.)
- Write the email/newsletter version
- Set up and schedule in your email service provider. (Or hand it over to your VA.)
*Tip: if you get caught in perfectionism, set yourself a time limit so you’re not endlessly editing*
Boom. You’ve documented your content creation process.
If it works – rinse and repeat.
If it doesn’t – tweak until you find a workflow that fits you.
Want to craft your path to content creation ease?
If you are struggling with consistently creating content for your business and constantly dread the process, there is an easier way! Brogan has a program to help you find your groove to creation bliss.
Grab all the details HERE! Seriously it doesn’t have to be so hard!